It's love
Boagworld Uncut | My world is more than web design. This is where I post it. |
Since the development of HTML there have been innumerable guides to web development aimed at teaching the technical skills to construct an esthetically pleasing website. But little has been said, up until now about constructing and maintaining a website congruent with the individual's or organization's goals whether they be political influence, increased sales, or establishing communication with a user community. This excellent and reasonably compact (260 pages) guide is directed at the individual responsible for establishing and building community around a website that meets the owner's strategic goals, whether they will
develop the skills to design that site within the organization itself, or will contract with appropriately skilled individuals. The issues addressed here are definitely strategic and project oriented, not Rich Interaction Tools, AJAX, or CMS-based. The author draws on significant advisory experience in enabling organizations to meet their business goals or strategic intentions for a site, in forming a vision for the site, selecting a design consultant, establishing readership and search metrics, setting cost goals, and most importantly in creating engaging sites that satisfy the organization's need. Each phase of website development is explored from the point of view of the client individual or organization, whether it is establishing strategic goals to be met by the site, preparing a brief for the designer, making design review decisions based upon defined objectives rather than individual taste, interacting with Search Engine Optimization consultants, etc. The aim of this excellent guide is that the individual or group charged with developing an organization's website and establishing a community of users properly meets the business needs or strategic goals for which that website is constructed. Technical experts inside or outside of the organization can meet the goals of the organization once the vision and goals have been established and an appropriate mode of interaction has been established.
Ira Laefsky MSE/MBA IT Consultant Formerly Senior Staff Member of Arthur D. Little, Inc. and DIGITAL |
Can't believe she complains about the price tag. It would cost more than that to buy a paper diary.