4 notes &

The tests on high profile charity websites did find some issues in general website usability, which Nielsen calls ‘donation killers’. This included:

53% of donation killers related to poor content, unclear writing, missing information etc, which meant that users couldn’t find out about the aims of charities and how their money would be used.

The other 47% were usability issues related to page and site design, including cluttered pages and confusing navigation. More seriously, on 17% of sites, testers couldn’t find out where to donate.