Do you think the separation of branding between boagworld and headscape is tied directly to the success of both? I’ve heard your podcasts about how it started, but in retrospect, would you say that the separation of your free podcast with your money-making business was essential? BTW, you’ve done more to shape my ideas about good design/business strategy than anyone. Can’t wait for season 2!

September 17, 2011

redline96 asked: Do you think the separation of branding between boagworld and headscape is tied directly to the success of both? I've heard your podcasts about how it started, but in retrospect, would you say that the separation of your free podcast with your money-making business was essential?

BTW, you've done more to shape my ideas about good design/business strategy than anyone. Can't wait for season 2!

It’s hard to predict what would have happened if Boagworld had not existed and we chose to use the Headscape brand instead. However, I suspect that neither the blog or podcast would have been as successful.

I believe that the reason for this is because people would have associated a Headscape blog or podcast as a marketing tool. By separating this out from the Headscape brand we make the podcast feel more approachable and less salesy.

I also believe that the Boagworld Brand is much more personal than the Headscape brand because it is about me as an individual. Ultimately, I think we all prefer to interact and build relationships with real people rather than corporate brands.