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Websites [stand] out not because they were fashioned with HTML5 or designed responsively, but because they enabled us to be in touch with friends and family… New tools, trends and CSS3 gimmicks are a part of the medium, but they play mere supporting roles to the message.
http://www.smashingmagazine.com/2011/07/04/the-medium-is-the-message
An important lesson to be learnt. As web designers we too often care more about the medium than the message.
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